The Most Legendary Texas Steakhouse Now Delivered
For more than 66 years, The Big Texan Steak Ranch has served legendary steaks and authentic Texas hospitality as an iconic Route 66 landmark. Now, those same world-class cuts ship straight to your door.
Shop the Legend
Legendary Steak Boxes
Same USDA Choice or Higher beef, built on the Big Texan Steak Ranch legacy. Flash frozen, vacuum sealed, shipped from Texas to your doorstep.
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The Big Texan Steak Ranch is Home of the Free 72oz Steak™. It stands as a true icon along Interstate 40 in Amarillo, Texas. Since opening its doors on Route 66 in 1960, this larger-than-life restaurant has embodied the spirit of the open road with towering cowboy signage, Texas-sized portions, and old-fashioned American hospitality.
Travelers along the Mother Road have long made it a Legendary stop, drawn by the famous 72-ounce steak challenge that promises free steak, fame, and glory to anyone who can finish the massive steak and sides in under an hour. The Big Texan perfectly captures the golden era of Route 66, when roadside attractions blended adventure, indulgence, and hospitality.
Even after the highway's heyday, it continues to welcome generations of road trippers seeking an authentic taste of Western lore. As one of the most celebrated landmarks on the entire route, the Big Texan Steak Ranch remains a living legend of American roadside culture and hospitality.
The Legend
A Texas Route 66 Legend
The Icon
The 72oz Steak
To be a Legend, you have to eat the Legend.
The same legendary cut that made the Big Texan famous - 72 ounces of Texas top sirloin, now delivered from Texas to your door. Same cut. Same quality. Same Legend. Perfect for family sharing, tailgates, backyard grilling, or one hungry cowboy.
The 72oz Steak is the same cut of meat made famous by the Big Texan Steak Challenge. This is not an official challenge - this is the 72oz Steak delivered to your house for family sharing, tailgates, and backyard grilling.
A Roadside Icon
The Cowboy Who Watches I-40
The towering Big Texan Cowboy, named Bull, stands as a 60-foot icon greeting weary travelers and Big Texan guests along I-40 in Amarillo, Texas. Built in 1960 by founder R.J. Lee, this giant smiling cowboy sign was created to welcome travelers along historic Route 66 and embody the spirited cowtown essence of the Texas Panhandle.
Perched high beside the restaurant, Bull has welcomed generations of road trippers, steak challengers, and families with his friendly, larger-than-life presence. Even today, this iconic cowboy continues his watchful vigil off I-40, serving as a beloved symbol of Texas hospitality and Route 66 nostalgia.
Texas to Your Table
Texas Beef, Packed for Your Grill
Experience the unmatched flavor of premium Texas beef, expertly packed and ready to deliver mouthwatering deliciousness straight to your grill. Hand-selected for its marbling and buttery tenderness, the exceptional cuts turn every backyard grill-out into a Legendary steakhouse experience. Just like at the Big Texan Steak Ranch in Amarillo - home of the free 72-ounce steak™ - this is Texas beef at its boldest and best. Order your premium Texas beef today and bring the legendary taste of the Big Texan right to your own grill!
Every Big Texan steak box is prepared in USDA-inspected Texas facilities, flash-frozen at peak freshness, and shipped vacuum-sealed straight to your door. Same restaurant legacy, same Texas-sized standard - now arriving at your house.
What People Are Saying
From Our Restaurant Guests
Real reviews from real Big Texan guests, sourced from Google and TripAdvisor.
"Absolutely delicious - totally lived up to the hype. The steak was tender, juicy, and not chewy at all."
"Great place to get a steak. It's a staple. Food was great and everything priced well. I would highly recommend."
"We traveled from California through Amarillo and I'm glad we stopped at The Big Texan. On our drive back, we decided to eat here again. I've told everyone I know about this place."
As Seen On
From Texas to Your Doorstep
Same steaks. Same Texas-sized portions. Same legendary quality that has made us famous since 1960. No road trip required.
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