The Big Texan Story
More Than A Steak. A Texas Legend.
A Vision on Route 66
In 1960, R.J. "Bob" Lee had a vision. He wanted to create a place where travelers on Route 66 could experience true Texas hospitality - bold flavors, generous portions, and a sense of adventure.
He opened The Big Texan Steak Ranch in Amarillo, Texas, and from day one, it was different. This wasn't just a restaurant. It was a destination.
"If you're going to do something, do it big." - R.J. "Bob" Lee, Founder
That philosophy shaped everything about The Big Texan - from the massive steaks to the larger-than-life cowboy sign that's become a Route 66 icon. Six decades later, the Lee family still operates The Big Texan with the same commitment to quality and hospitality that Bob established. Some things never change.
A Legacy of Texas Hospitality
The Beginning
R.J. "Bob" Lee opens The Big Texan on Route 66 in Amarillo, Texas. That same year, the legendary 72oz Steak Challenge is born on a bet with a cowboy who claimed he could eat anything put in front of him.
Texas Icon
The famous Big Texan Cowboy sign goes up, becoming a Route 66 landmark visible for miles. Travelers from across America begin making The Big Texan a must-stop destination.
Growing Legend
Word spreads worldwide about the 72oz Challenge. International visitors and media attention transform The Big Texan from a roadside steakhouse into a Texas institution.
60 Years Strong
The Big Texan celebrates six decades of serving legendary Texas steaks to millions of visitors from around the world. Three generations of the Lee family continue the tradition.
Bringing Texas to You
The Big Texan launches lower-48 frozen shipping, bringing legendary steaks from Amarillo to homes across the contiguous United States.
The 72oz Challenge
It started with a bet.
In 1960, a cowboy walked into The Big Texan and claimed he could eat anything Bob Lee put in front of him. Bob took him up on it - and the 72oz Steak Challenge was born.
The rules were simple: Finish a 72-ounce sirloin steak with the traditional restaurant sides, all in one hour. Do it, and the meal is free. Fail, and you pay.
Our Commitment Today
The same standards that made us legendary, now delivered to your door.
Same Standards
Every steak we ship meets the same quality standards we serve at our restaurant. If it's not Challenge-worthy, it doesn't ship.
Family Owned
Three generations of the Lee family have operated The Big Texan. We're not a corporation - we're your neighbors.
Texas Proud
Our shipped beef is processed here in Texas. We're not just selling steaks - we're sharing Texas with the world.
Visit Us in Amarillo
Nothing compares to experiencing The Big Texan in person. Join us in Amarillo for a meal you'll never forget.
7701 Interstate 40 Access Road
Amarillo, TX 79118
(806) 372-6000
